Whether you want to earn a passive income from the blogging business or make it your primary income stream, you can’t go too far without an effective strategy.
With the right approach, a significant number of bloggers have found this online business to be lucrative.
The Content Marketing Institute found that 94% of B2B organizations used short articles in the past 12 months, making blog posts the leading content type among digital marketers.
Choosing a profitable niche is a vital step that positions your new blog for success. In this guide, we’ll go over how to get your blog ready for monetization, how to make money blogging and tips to help you make the most of these techniques.
How to choose a profitable blog niche
Not all blog niches are created equal. Some niches generate more blog income than others.
This boils down to three key points:
The number of people interested in the niche.
How competitive the niche is.
Whether the niche lends itself to monetization.
For example, if you’re focused on a popular blog topic like “European vacations,” your new content will be pretty marketable due to its high search traffic. The larger your market size, the higher your earning potential.
On the downside, there are already thousands of other bloggers writing about popular topics. In this case, finding a more specific focal point, like “vacationing in Italy as a solo traveler,” can help you narrow down your niche while still writing about a topic that appeals to a large audience.
Considering your monetization options can also help you choose a profitable niche. For instance, selling personalized tours of Rome might make you a decent amount of money. But you can earn even more through advertising, affiliate marketing and selling travel e-books.
Some topics are much easier to monetize than others, making them more popular among bloggers.
Profitable niches today include:
Personal finance: With assets under management set to hit $145.4 trillion by 2025, people need information on how to invest their money and reach their financial goals.
Blogging: There are over 600 million blogs, and many new bloggers need help to become successful.
Food: RankIQ found that food bloggers had the highest median monthly income at $9,169. They were also more likely to have at least 50,000 monthly sessions.
Lifestyle: The same study by RankIQ reveals that approximately 25% of all new blogs are lifestyle blogs, making this niche worth considering.
Travel: More than 80% of travel enthusiasts surf the web for tips and advice on planning their next trips. So, starting a travel blog is a great way to make money online.
Setting up your blog for monetization
Before you start looking for sponsorships or implementing your digital marketing strategy, ensure your blog is ready for monetization.
Here’s how to prepare for blog monetization:
Create a professional website
Not only do you need a monetization strategy, but you also need an attractive, optimized website ready for your target audience.
If your website could use a bit of a facelift, check out yangascnews. This easy-to-use website builder helps you create a beautiful website optimized for humans and search engines.
Your website must look good on both desktop and mobile devices. Approximately 76% of American adults have bought something on their phones, so optimizing your blog for mobile devices enables you to reach a wider audience.
Even if you aren’t selling items on your website, you should still keep in mind that 56.28% of web traffic comes from mobile devices, so chances are the majority of your audience views your website from their smartphones.
Publish high-quality content
While a professional website boosts your credibility, you don’t want to be all style and no substance. Your website should have great posts that are already getting readers to stick around before you work on monetization.
In other words, populate your blog with posts that:
Are engaging and well-researched.
Are written with SEO (search engine optimization) in mind.
Aren’t too short — aim for at least 500 words.
Aren’t too long — any more than 3,000 words, and readers could lose interest.
Include high-quality images. Bloggers who use 7-10 images per post are more than twice as likely to report improvements in their blog’s performance.
Your publishing frequency is just as important as writing great content. Publish new posts a few times a month — more often if you want to make the blogging business your full-time job.
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